How to Attract Readers with Lists
December 9, 2008 by SEO for Recruiters Guy · Leave a Comment
Lists are a great way to bring traffic to your blog… but why do they work? Well, it is quite simple, people are impatient and they don’t want to waste time. When someone reads the title of your blog article they evaluate it very quickly to make a value assessment. First they look for a clear subject and test to see that it is a subject that would be of interest to them. If all your title includes is words that convey the subject of the article, then an important piece of information necessary for busy professionals to make a good judgment is missing; the length of the article or at least some indication of the length.
If you make your article title into a “list” style title, then it will quite naturally communicate the length or relative length of the article to people who might see the title in a list somewhere. Say for instance, you want to write a quick article about how to attract top flight candidates, if you title it: “An investigation into methods and practices which will yield a nominal increased in highly qualified candidates.” it is highly unlikely that anyone is going to click on the link… it sounds dry and LOOOOOOOOONNNNNNGGGGGG.
However, if you were to title it “5 Quick Ways to Get More Candidates” anyone seeing the title in a list will at the very least think that it must present a group of concise statements that will address attracting candidates. If that is a topic that is of interest to the person seeing the title, then likely you will get a visitor.
So my advice is to the recruiters out there reading this, keep lists at the top of your ‘list’ as a great way to title your blog posts.
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Make your Blog Sizzle
December 8, 2008 by Recruiter Tools Guy · Leave a Comment
So you took my advice and you decided to blog instead of using a static website (or maybe in conjunction with one.) But now you are thinking to yourself - “What the heck do I write?” Don’t worry that’s pretty normal. Fortunately you’ve got the Internet to help you.
As I was thinking about what the next topic for my series should be, I did a quick search for blogging ideas on Google. I came up with a great blog called I Help You, where there is a great post that gives 101 ideas about how to make your blog sizzle. As I was reading the list (rather extensive one at that) I saw that there was tons of fabulous information that would be very valuable for even the most experienced pro, let alone someone new to blogging.
One idea that I didn’t’ see on Philip’s list was ‘Do a series of posts on a subject that readers will find interesting.’ Doing a series gives your readers something to look forward to. It also gives them a reason to make your blog a ‘destination.’ Doing a series of articles on your blog is akin to doing a television series and getting the audience involved with the storyline. Building traffic by providing information that is valuable and interesting to your target audience is one of the best ways to ‘Make your Blog Sizzle.’
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