How to Attract Readers with Lists
December 9, 2008 by SEO for Recruiters Guy · Leave a Comment
Lists are a great way to bring traffic to your blog… but why do they work? Well, it is quite simple, people are impatient and they don’t want to waste time. When someone reads the title of your blog article they evaluate it very quickly to make a value assessment. First they look for a clear subject and test to see that it is a subject that would be of interest to them. If all your title includes is words that convey the subject of the article, then an important piece of information necessary for busy professionals to make a good judgment is missing; the length of the article or at least some indication of the length.
If you make your article title into a “list” style title, then it will quite naturally communicate the length or relative length of the article to people who might see the title in a list somewhere. Say for instance, you want to write a quick article about how to attract top flight candidates, if you title it: “An investigation into methods and practices which will yield a nominal increased in highly qualified candidates.” it is highly unlikely that anyone is going to click on the link… it sounds dry and LOOOOOOOOONNNNNNGGGGGG.
However, if you were to title it “5 Quick Ways to Get More Candidates” anyone seeing the title in a list will at the very least think that it must present a group of concise statements that will address attracting candidates. If that is a topic that is of interest to the person seeing the title, then likely you will get a visitor.
So my advice is to the recruiters out there reading this, keep lists at the top of your ‘list’ as a great way to title your blog posts.
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Sunday is a Day of Rest - JBE 24 days of Christmas (presents) - Day 7
December 7, 2008 by Custom Websites for Recruiters Guy · Leave a Comment
Sunday is a day of rest… and this Sunday is a very special one. Today is the second Sunday of Advent (and the first Sunday of Advent in December).
Advent is the season in the Christian church where we wait and prepare for the celebration of the birth of Jesus Christ. It isn’t so much about getting ready for Christmas, as it is remembering the God sent his son who would be called Jesus to be a man and walk among us.
Enjoy your Sunday.
JBE 24 days of Christmas (presents) - Day 3 - Where to Host Your Recruiting Website
December 3, 2008 by Custom Websites for Recruiters Guy · 3 Comments
Where to Host Your Recruiting Website
There are innumerable places on the web to host a website, far too many for me to make reviews of all of them; so I won’t. Having worked with numerous hosting companies over the past decade, I have some personal preferences based on my own experiences that I will share with you. Based upon how much technical talent you have in your corporate knowledge store the wise choices for you will vary.
For Super Technologically Talented Firms - If your firm has all the technical talent you need, then you may already be developing and administering your own website. I would just make a recommendation to you that you try HostGator as your web hosting service - they are terrific. I would also recommend that you DO NOT USE Ipower.
For Modestly Technologically Talented Firms - If you think that you have the talent within your team to do some of your own development, or at least maintenance I would make the following suggestions - use HostGator as your web host, use GoDaddy as your registrar, and use DreamWeaver as your development tool. Make heavy use of CSS driven templates - as good source is Lucky Marble.
For Very Light Technologically Talented Firms - If you have light technical talents, you may want to check out the web templates that are available from web hosting services. My best advice to people in this category is to pretend that you are ‘clueless; and follow the suggestions that I make for that group. If you’re stubborn, then us GoDaddy as your registrar, your host, and use their overnight website templates to get your site up. You won’t get the advantage of being able to get your jobs posted easily, but you CAN get a site up that can accomplish some of the goals that I outlined in my first article in the series.
For Clueless Technologically Talented Firms (or those who know how to maximize their intrinsic talents) - If you are ‘clueless’ technologically or if you are brilliant in realizing that you can make more money by spending your time on the things that you do extremely well and let third parties do the work of implementing the technical innards of your website, then the best thing you can do is find a third party source for “turn-key” website implementation.
There are a number of companies that provide websites as part of their service offerings. Some companies that produce ATS or back-end recruiting software will provide their clients turnkey websites which are integrated with their software package. You should check out BigBiller, Attract HR, Recruiters Online Network, or look into the service offerings for recruiters of Job Board Engine.
JBE 24 days of Christmas (presents) - Day 1 - Why recruiters need a REAL website
December 1, 2008 by Custom Websites for Recruiters Guy · Leave a Comment
Now that most of the technical work and tweaking with the Job Board Engine sales site, the Job Board Engine membership site, and the underpinning software of the job board engine itself is mostly complete I thought that I would spend the next few weeks on a series of articles that would help recruiters understand the value of the web to their core business. I’m going to write an article a day until Christmas Eve, giving recruiters (both third party and corporate) information about how the web can be used to help boost their business - should be 24 articles in all. Hopefully you will find them valuable.
Recruiter’s Present Day 1 - Why you need a website.
Having been a recruiter for the better part of a decade (even though it feels MUCH longer) I’ve met all kinds of recruiters. From kitchen table recruiters, corporate ‘in-house’ recruiters, to franchise recruiters - each of them had different levels of websites. Mostly their websites fall into one of three categories: non-existent, electronic business cards, and completely ineffective. We’ll cover the latter two categories in later posts, but for now let’s talk about the non-existent category and the benefits of fixing that problem.
Benefits of having a website:
- Recruiter websites lend your company weight and air of legitimacy
- Recruiter websites attract candidates
- Recruiter websites attract potential clients
- Recruiter websites attract potential split partners
- Recruiter websites can be a way of building community
- Recruiter websites can help build your authority as a subject matter expert
- Recruiter websites work tirelessly, for pennies per hour
Without a real website, you recruiting efforts are pretty much solely dependent on your personal effort. Candidates and clients are attracted only by your direct contact if you don’t have some form of advertising. And while advertising in most media is VERY expensive, advertising yourself by having a professional website is extremely inexpensive.
There are lots of pluses to having a custom website if you are a recruiter and few minuses. One of the main roadblocks that you may encounter is the lack of technical ability within your organization to develop and maintain a website. There are many companies that can put a website up for you if you are a recruiter. I would recommend (not claiming that there isn’t a tiny bit of self-interest) that you check out our service at the Job Board Engine and compare Job Board Engine with what you would get from your run of the mill web host.
Happy Thanksgiving!
November 27, 2008 by Recruiter Tools Guy · Leave a Comment
From all of us at the Job Board Engine to all of you, have a safe and Happy Thanksgiving!
If you haven’t checked it out before, here is a link to a GREAT recipe for cooking the perfect turkey.
Enjoy. Go Cowboys!
LAUNCHED - Recruiting Tool that Promises More Placements
October 28, 2008 by Recruiter Tools Guy · Leave a Comment
Yesterday was an exciting day for us here. We launched the Job Board Engine service after months of hard work. We will have lots of great content being added to our membership site as time goes on.
For now, we would like to thank those who have helped promote our service, have given of their time and resources, and have helped to mold and shape the website and its functionality.
Special thanks to Peggy McKee, the Medical Sales Recruiter, and Dave Mendoza from SixDegrees.
Stay Tuned!